It is easy for retailers to fall into familiar patterns and become complacent when it comes to updating the appearance of their stores. With retailers having seen significant sales and revenue growth over the last several years, there are opportunities for them to reinvest in their operations in a variety of ways, including physical store improvements.
Hardware Retailing spoke with Russ Hornung, primary owner of four Hornung’s True Value Hardware & Rental stores in Pennsylvania, and Mike Stoddard, president of West Side Decorating Center in Saginaw, Michigan, about the store improvements they are making in their operations. Read on to discover what improvements are being made, why they are being made and how the renovations have improved their businesses.
Practice Makes Perfect
Hornung’s True Value Hardware & Rental was established in 1985 in Linglestown, Pennsylvania, by Mary Jane Hornung and has grown to encompass four locations across Pennsylvania. Russ Hornung, Mary’s son, has worked at the business since it started and became owner in 2021.
Hornung has been no stranger to making improvements throughout the operation. In 2015 and 2019, he led renovations at two of the four locations.
“We saw no reason to update our Halifax location at first,” Hornung says. “We did need to remodel our other locations though, and after completing those updates, we realized Halifax could use some work as well.”
Halifax is a rural community, and the store serves local farmers and DIYers, but Hornung noticed that the store was not catering to female shoppers in the area.
“Women have a lot of buying power,” Hornung says. “But they don’t want to shop at unkempt, disorganized establishments. I learned with our Dauphin location that updating the physical appearance of the store to be more fresh and organized brings in female shoppers.”
Appealing to the female