Pottery Barn has tapped lifestyle label Sweet July by Ayesha Curry for a collection of barware, tabletop products, bath, bedding and home decor.
“I started connecting personally with Pottery Barn over a decade ago; we’ve been collaborating for years on all of our kids’ nurseries and playrooms. We’ve had a long-standing relationship and then I like to say we took it to the next level,” the restaurateur, chef, two-time New York Times bestselling cookbook author, entrepreneur and wife of NBA star Stephen Curry told WWD. “They were so gracious and offered for me to do a collection with them with my brand Sweet July. We’ve been working on this for well over a year now, and it’s finally being born into the world.”
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For the Sweet July by Ayesha Curry x Pottery Barn collection, which launches Friday, Curry was inspired to create a robust selection of styles she hoped to see in her home and utilize for entertaining, she said.
“I genuinely and honestly based [it] off of the way that our house is designed right now, so I wanted to make sure I could implement every piece seamlessly into the home — that was the initial thought process. When it comes to being user friendly, we took a lot of what we’re putting our hands on every day. What can we make chicer, cuter and more fun from home?” she said, adding that when it comes to design ethos, she finds herself gravitating toward fusing the style of an Italian villa mixed with midcentury modern.
“Then we took into consideration when the line would be coming out and what is needed during that time. Everything drops on May 5