Throughout time, there’s always been those iconic brands and characters that define a company. One way or another, they knew how to leave their mark.
The auto insurance industry is one great example. Think of Geico with the gecko, or Progressive with Flo. Doesn’t matter if you hear the character or brand first since they’re interchangeable with one another.
For example, if someone said the word gecko, you’d immediately think of Geico. Or if they said Geico, the gecko would pop in your head. It’s brilliant marketing, and for 27 years, one of those brilliant minds was based right here in New Jersey.
Think of the phrase “the price is always right because, there’s no overhead,” and some might immediately think of Crazy Joe from Crazy Joe’s Furniture (not to be confused with Crazy Eddie from the 1980s).
Interchangeably, if someone mentioned Crazy Joe’s Furniture, the first thought might be the place with no overhead. And if you’re of a certain age and lived in an area where his stores were, you no doubt have seen his whacky, but brilliant, commercials.
It’s hard to believe that 15 years ago, Crazy Joe officially left the scene in New Jersey. Especially if you grew up in Monmouth and Ocean County in the ’80s through the early 2000s, you’ve no doubt heard of him before.
Crazy Joe’s Furniture first opened its doors in New Jersey back in 1980. Since then, it had called The Garden State home for 27 years before packing it up and going out of business in August of 2007.
What made Crazy Joe’s Furniture stand out from the rest wasn’t really anything with the stores themselves. But rather, it was Crazy Joe himself and his very outgoing and fun