American Furniture Warehouse is growing its presence in Arizona with new stores in the pipeline for Phoenix and Tucson.
ENGLEWOOD, Colo. — In choosing sites for its next two stores in Arizona, Top 100 retailer American Furniture Warehouse is letting the population guide its moves.
The Englewood, Colo.-based retailer has plans in place for a fourth store in the greater Phoenix metro area as well as its first store near Tucson, Arizona’s second-largest city. In both cases, the retailer is putting down roots in areas of high growth.
As first reported by the Phoenix Business Journal, AFW aims to build a 200,000-square-foot facility in Surprise, northwest of Phoenix. Of the square footage, 150,000 will be for a showroom with 50,000 square feet of warehouse space. The property is located at the northeast corner of Loop 303 and Waddell Road, north of a planned 700,000-square-foot retail, restaurant and entertainment center.
“What you look for is fast growing areas,” Jake Jabs, AFW’s founder and CEO, told Furniture Today. “They built this new freeway in Phoenix, 303, and I decided to drive it one day. I was amazed with the houses going up there; builder after builder after builder. I found out it’s one of the fastest growing areas in Phoenix.”
Plus, he said, the American Furniture Warehouse name doesn’t need much of an introduction there. Jabs said AFW trucks make deliveries to that area often, and the name recognition showed through in a recent poll of consumers’ wants. “They did a poll and one of the most requested stores that people wanted in Surprise was American Furniture Warehouse,” Jabs said.
American Furniture Warehouse currently has two stores open in the Phoenix area, in Gilbert and in Glendale, with a third store expected to open this fall in a former Costco in