With the raft of home services digital marketplaces flooding the internet, it can be difficult for homeowners to choose which platform to use when searching for contractors and professionals to complete necessary tasks. Most shoppers seek a reputable platform that can provide strong references for qualified professionals with as little hassle for the customer as possible. HomeAdvisor and Angi (formerly Angie’s List) are two of the most recognizable names in the business, but their association with each other can further complicate the decision-making process for customers: Angi and HomeAdvisor are now both under the umbrella of the same parent corporation, called Angi, Inc. (formerly ANGI Homeservices). This relationship may make it seem as if these two companies are providing the same offerings under two different names, but that’s not actually the case. Each marketplace has strengths in different areas that may make it more or less appealing to customers in different circumstances. Comparing the two on the basis of selected criteria will help make choosing the best marketplace for a project (or general home improvement and maintenance management) a little easier for homeowners.
How We Compared Home Services Websites
- Available services: All online home improvement marketplaces promise connections with an abundance of service providers, but the types of services provided often differ. We compared the options available at HomeAdvisor vs. Angi.
- Signup and quote process: This is one of the most important interfaces in an online marketplace: Most customers are looking to divulge as little personal information as possible to gain access to recommendations and pricing, while the marketplaces want to gather as much information as possible for marketing campaigns. We examined the sign up, sign in, and price estimate processes for both HomeAdvisor and Angi.