The Made in Romania collection from the portfolio of Mobexpert, the largest Romanian manufacturer and retailer of furniture and decorations, and an innovative brand with a tradition on the market, is at the top of customer preferences. About 60% of the company’s customers buy pieces of furniture and decorations made on the local market.
Willing to innovate, but also in the context of constantly changing conditions of the supply chain, Mobexpert has focused in the last year on the development of the furniture collection made in local factories in Târgu Mureș, Dej, Suceava, Bucharest and has invested in the design and production of over 15 new ranges of furniture and over 100 new models of sofas, armchairs, mattresses, and office chairs. Currently, 65% of all products in the Mobexpert portfolio are manufactured in Romania. One of the new furniture ranges is Wave, whose design is signed by the Mobexpert architect, Diana Marinescu.
“The products made in Romania have a great importance for Mobexpert, as they are created by our designers and made in our factories. We are constantly innovating because we want to be as close as possible to our customers and offer them quality products at fair prices. In addition, production in local factories helps us to constantly offer new, trending products with reasonable delivery times”, said Adelina Badea, Mobexpert CEO.
If in 1995, at the beginning of the production activity in our country, the company could deliver a maximum of 200 chairs and 20 sofas in a month, today Mobexpert can achieve this performance in about an hour.
About 700 employees work in the 8 Romanian factories of Mobexpert, which represent 30% of the total employers of the Mobexpert group. Experience, professionalism, and modern technologies allow the constant increase in the number of products manufactured by the